But, I swear. The flowers are looking at me. Do you see what I mean? Right?!
A Floral Design Studio • 1.800.FLEURTY or 650.965.2121 • info@fleurty.com • Mountain View, California Wedding Flowers • Flower Arrangements • Prom Corsage & Boutonnieres • Weekly Accounts • Corporate Gifts
Wedding Gallery
Tuesday, March 29, 2011
Saturday, March 26, 2011
Consultation Time: What should I bring?
My background as a fashion stylist has trained me to study trends and details that are theme related. I've always applied the very same skill to styling flowers for weddings. I often ask brides to bring in examples of arrangements they like or inspirational photos. These help me to understand not only a bride's taste but act as design clues. I may notice that there's a consistent percentage of greens in each bouquet, that the colors are all monochromatic, or the same berries show up in each image. Often the bride is completely unaware that she even has a consistent floral style...she just knew they liked the photos online.
My favorite place to draw inspiration from is Snippet & Ink. It's amazing how creative people can be! I love typing in a color and seeing how many different ways the same color can be used. Don't feel weird about walking into a consultation meeting with photos, swatches, and favors. As a visual person it allows me to quickly get to know you, I love it!
Wink, Smile, & Be Fleurty!
Wednesday, March 23, 2011
Art Inspires Art Inspires Art
Congratulations to Duarte Designs! We first met them a couple years ago, and love the new book jacket design that inspired these pieces. We wish them lots of success!
By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.
With Resonate, you’ll learn to:
- Connect with your audience empathetically
- Craft ideas that get repeated
- Rely on story structures inherent in great communication
- Create captivating content
- Inspire enthusiasm and support for your vision
Sunday, March 20, 2011
The Mini Calla Lily
They have such a beautiful shape and their flexible stems allow for an artist to manipulate their direction in fun and fantastic ways. The price of these gems is high compared to the overall footprint of space, but then...the calla lily girl knows this and doesn't care. She knows what she likes and wants it to be perfect in all its glorious simplicity.
The guys they date are shocked at first when they see how petite they are. Yet the man who orders them after years of marriage understands that this is a special treat and one that scores him A LOT of points in the long run!
* Calla lily stems should only be in 1-2 inches of water.
Friday, March 18, 2011
Fleurty 2.011 The Next Evolution
February 22, 2011
Dear Friends,
After 5 years of operating in our Central Expressway location, Fleurty Studio will be closing its brick and mortar doors and expanding our online presence. We decided to do this so that we can devote our full attention to the weddings, events and weekly accounts while pursuing our other interests outside of the confines of the walls and hours posted.
Although we are excited about this new evolution of Fleurty, we will miss our day to day visits and interactions with all of our good friends who we've made throughout the 5 years we have been in business. Thank you for your patronage and for sharing the pinnacle moments of your lives with us.
Sincerely yours,
The Yamazaki Family, a.k.a "Fleurty"
Wink, Smile, & Be Fleurty!
After 5 years of operating in our Central Expressway location, Fleurty Studio will be closing its brick and mortar doors and expanding our online presence. We decided to do this so that we can devote our full attention to the weddings, events and weekly accounts while pursuing our other interests outside of the confines of the walls and hours posted.
Although we are excited about this new evolution of Fleurty, we will miss our day to day visits and interactions with all of our good friends who we've made throughout the 5 years we have been in business. Thank you for your patronage and for sharing the pinnacle moments of your lives with us.
Sincerely yours,
The Yamazaki Family, a.k.a "Fleurty"
Wink, Smile, & Be Fleurty!
Fleurty on the Intuit Small Business United Blog
“Fleurtyng” with Innovation
by Troy Marcyes - February 10, 2010
In an economy where flowers have become a luxury and in an industry that many consider traditional, a small floral design boutique has Silicon Valley buzzing. Fleurty has found fame not only with its distinctive floral designs, but also in its innovative approach to the floral business. In fact, one of its owners, Kosei Yamazaki, shared his insights into how small businesses can survive and thrive in the rough economy at a recent Intuit Small Business Town Hall.
We’ll let the business speak for itself.
Business name: Fleurty
Owners: Sachi and Kosei Yamazaki
Location: Mountain View, CA
Industry: Floral design studio
Street rep: Edgy twists on modern floral designs for every occasion
Innovation in design: Their arrangement names - like “crystal and ice,” “truelips,” the “twilight,” and “sunburst” - are as creative and fresh as the flowers they use.
Innovation in business: Key social levers that have catapulted Fleurty to local notoriety include Facebook, Twitter, Yelp and a company blog, where the owners share design inspirations, their creative thought processes and customer stories. The company ’s online presence represents its marketing muscle and has served a crucial role in sustaining Fleurty’s growth during the downturn, liberating them from a reliance on walk-ins.
“We do a lot of customized designs for people and it’s a challenge to have a standard floral shopping cart on a website when working with seasonal materials that may only be available for a month,” said Sachi Yamazaki. “Luckily we have gained a lot of trust from our customers and they know that we strive to exceed their expectations every time. We email or text images of the exact designs ordered because we are proud of our designs and all the feedback is so valuable to our business.”
Giving back: The strongest business-community relationships are symbiotic: local residents buy from local businesses and local businesses reinvest in the community. Fleurty is a good example of this type of relationship. Sachi and Kosei volunteered at the PAWS, Art and Wine! Holiday Faire last December to raise money for Furry Friends Rescue, an organization that saves abandoned dogs and cats. Fleurty offered event attendees a special promotion on its arrangements.
Tip to thrive: “We don’t think of the social media outlets as advertising, since advertising traditionally means a one way form of communication,” said Yamazaki. ”It’s more like an extension of small town customer relations. We are able to learn more about our customers and they learn more about us. Flowers are often purchased for milestones in people’s lives, so it is to our benefit to build a relationship with that seventeen year old kid who comes to us for a prom corsage and maintain their communications for future events, such as a graduation or maybe a wedding and possibly a first baby.”
Contact:
2320 Central ExpresswayMountain View, CA 94043
info@fleurty.com1.800.fleurty
Posted using ShareThis
by Troy Marcyes - February 10, 2010
In an economy where flowers have become a luxury and in an industry that many consider traditional, a small floral design boutique has Silicon Valley buzzing. Fleurty has found fame not only with its distinctive floral designs, but also in its innovative approach to the floral business. In fact, one of its owners, Kosei Yamazaki, shared his insights into how small businesses can survive and thrive in the rough economy at a recent Intuit Small Business Town Hall.
We’ll let the business speak for itself.
Business name: FleurtyOwners: Sachi and Kosei Yamazaki
Location: Mountain View, CA
Industry: Floral design studio
Street rep: Edgy twists on modern floral designs for every occasion
Innovation in design: Their arrangement names - like “crystal and ice,” “truelips,” the “twilight,” and “sunburst” - are as creative and fresh as the flowers they use.
Innovation in business: Key social levers that have catapulted Fleurty to local notoriety include Facebook, Twitter, Yelp and a company blog, where the owners share design inspirations, their creative thought processes and customer stories. The company ’s online presence represents its marketing muscle and has served a crucial role in sustaining Fleurty’s growth during the downturn, liberating them from a reliance on walk-ins.
“We do a lot of customized designs for people and it’s a challenge to have a standard floral shopping cart on a website when working with seasonal materials that may only be available for a month,” said Sachi Yamazaki. “Luckily we have gained a lot of trust from our customers and they know that we strive to exceed their expectations every time. We email or text images of the exact designs ordered because we are proud of our designs and all the feedback is so valuable to our business.”
Giving back: The strongest business-community relationships are symbiotic: local residents buy from local businesses and local businesses reinvest in the community. Fleurty is a good example of this type of relationship. Sachi and Kosei volunteered at the PAWS, Art and Wine! Holiday Faire last December to raise money for Furry Friends Rescue, an organization that saves abandoned dogs and cats. Fleurty offered event attendees a special promotion on its arrangements.Tip to thrive: “We don’t think of the social media outlets as advertising, since advertising traditionally means a one way form of communication,” said Yamazaki. ”It’s more like an extension of small town customer relations. We are able to learn more about our customers and they learn more about us. Flowers are often purchased for milestones in people’s lives, so it is to our benefit to build a relationship with that seventeen year old kid who comes to us for a prom corsage and maintain their communications for future events, such as a graduation or maybe a wedding and possibly a first baby.”
Contact:
2320 Central ExpresswayMountain View, CA 94043
info@fleurty.com1.800.fleurty
Posted using ShareThis
Happy Valentine's Day!
Mountain View Voice : VALLEY VALENTINES
Sachi Yamazaki, of the family-run Fleurty flower shop on Central Expressway, puts finishing touches on preordered Valentine's Day arrangements Wednesday, including these roses which came all the way from Ecuador. Yamazaki says some men have "very specific" floral requests this time of year, though many others will stop in Sunday morning for last-minute orders. Fleurty is setting up shop at Google on Friday to sell bouquets to the high-tech crowd. Photo by Michelle Le.
Sachi Yamazaki, of the family-run Fleurty flower shop on Central Expressway, puts finishing touches on preordered Valentine's Day arrangements Wednesday, including these roses which came all the way from Ecuador. Yamazaki says some men have "very specific" floral requests this time of year, though many others will stop in Sunday morning for last-minute orders. Fleurty is setting up shop at Google on Friday to sell bouquets to the high-tech crowd. Photo by Michelle Le.
Check out Fleurty's Animal Related Holiday Designs!
Pre-order your arrangements at the fair and get a Kitty Bloom($20 value) as your free gift with purchase! Orders may be scheduled for delivery or picked up in person at the studio!
Celebrate the season with your furry best friend!Furry Friends Rescue and Pooch Hotel presents...
Sunday, December 13, 2009
Sunday, December 13, 2009
Sunnyvale, CA 94086
1-800-364-8199
Paws for the holiday! Browse, mingle and shop with your dog for unique animal-themed arts and craft gifts for yourself, your dog or the special dog lovers on your list!
Enjoy wine tasting from CANINE WINES!Drink good wine, Save good animals.-Handcrafted Wines. $5.00 of every bottle sold will be donated to FFR.
-Cheese and lite snacks
-Pet and Family Photo Portrait
-Get your photo with Santa Paws
-Dog Adoption Showcase
-Great Silent Auction
-Bring your pet's photo and Diane Wat can hand-paint your pet's portrait onto a shirt. (For details to DianeWat's website "Custom Order" page.)
-Pet and Family Photo Portrait
-Get your photo with Santa Paws
-Dog Adoption Showcase
-Great Silent Auction
-Bring your pet's photo and Diane Wat can hand-paint your pet's portrait onto a shirt. (For details to DianeWat's website "Custom Order" page.)
-Also, complimentary Photo sitting. 50% donation to FFR from purchase of photographs from Heather Lussier Photography.
$5.00 Entrance Donation to Furry Friends Rescue to help save abandoned dogs and cats.
Participating vendors, donors & artists:We'll see you there!
Elegant and Unusual Wedding Flowers from UK BRIDES Magazine
At Fleurty we love to encourage our brides to really make their wedding unique to their own style. Here's a helpful and ultra creative guide that we would love to share from http://www.bridesmagazine.co.uk/
Wink, Smile, & Be Fleurty!
Wink, Smile, & Be Fleurty!
Designer Terrariums @ Fleurty Studio
Fleurty proudly carries Green Under Glass a collection of little living pieces of art designed by artist Kat Geiger. She began creating terrariums and other indoor landscaping after moving to an apartment with no outdoor space in 2001. The rest, as they say is history. Almost three years later, her terrarium studio has exploded and earned its very own title, "Green Under Glass."
"I kill all my plants." At Fleurty we hear this confession time and time again from our customers. Usually paired with a look of defeat, they admit to sunlight over exposure, or under watering or drowning the plants that they previously owned. This is why a terrarium is a wonderful baby step towards feeling like you've got a green thumb...or maybe a light green pinky.
Perfect for a cubicle space these little creations, many of which are made in recycled bottles, are easy to care for. Most just need a spritz of water once a week or once a month. The easiest type only requires that you keep moss hydrated. Everyone can enjoy a little Green Under Glass!
Wink, Smile, & Be Fleurty!
"I kill all my plants." At Fleurty we hear this confession time and time again from our customers. Usually paired with a look of defeat, they admit to sunlight over exposure, or under watering or drowning the plants that they previously owned. This is why a terrarium is a wonderful baby step towards feeling like you've got a green thumb...or maybe a light green pinky. Perfect for a cubicle space these little creations, many of which are made in recycled bottles, are easy to care for. Most just need a spritz of water once a week or once a month. The easiest type only requires that you keep moss hydrated. Everyone can enjoy a little Green Under Glass!Wink, Smile, & Be Fleurty!
Highschool Prom Buying Guide
It's Prom time and everything is set! Hot date, perfect dress, transportation secured, and now... Flowers? This is a fairly new experience for most, so here are some easy tips to getting the most unique and fashionable prom florals.
The Corsage:
What color dress is she wearing? The corsage flowers do not have to match the dress shade exactly but should coordinate nicely with the color. If you don't know the color of the dress, don't default to a white corsage. White corsages rarely show detail in pictures, wear out faster than other flower colors, and dilute color...as opposed to ENHANCING color. Try a corsage with multiple colors!
What style is the dress? Clubby & Hot, Romantic & Soft, or maybe Dark & Sophisticated? This information helps the designer choose what sort of ribbon and greenery to add to the corsage. Often times it's the floral "Supporting Cast Members" that make the biggest difference from your red rose corsage and the other red rose corsage that your friend is wearing.
The Boutonniere:
What handsome color ensemble is he wearing? If he's wearing a black tux, opt for a ribbon that will stand out against it. As for the flower, try and see if you can coordinate the flowers for the boutonniere with the flowers in the corsage. This makes for a more cohesive look and everyone will know who you walked in with ;)
The Corsage: What color dress is she wearing? The corsage flowers do not have to match the dress shade exactly but should coordinate nicely with the color. If you don't know the color of the dress, don't default to a white corsage. White corsages rarely show detail in pictures, wear out faster than other flower colors, and dilute color...as opposed to ENHANCING color. Try a corsage with multiple colors!
What style is the dress? Clubby & Hot, Romantic & Soft, or maybe Dark & Sophisticated? This information helps the designer choose what sort of ribbon and greenery to add to the corsage. Often times it's the floral "Supporting Cast Members" that make the biggest difference from your red rose corsage and the other red rose corsage that your friend is wearing.
The Boutonniere:What handsome color ensemble is he wearing? If he's wearing a black tux, opt for a ribbon that will stand out against it. As for the flower, try and see if you can coordinate the flowers for the boutonniere with the flowers in the corsage. This makes for a more cohesive look and everyone will know who you walked in with ;)
How can you "pimp" it out? If your dress is printed with animal patterns, polka dots, or piped trim...tell your designer! It's always possible to add an additional pop to the boutonniere that makes it your own!
Time for the Big Night!
It's best to order at least a week beforehand. Tell your designer what is the most important thing to you...flowers that dry nicely, smell delicious, match your eye shadow? Trust your floral designer to know what flowers will hold up the best throughout all the dancing, chest-bumping, and after party dessert shoveling.
Time for the Big Night!It's best to order at least a week beforehand. Tell your designer what is the most important thing to you...flowers that dry nicely, smell delicious, match your eye shadow? Trust your floral designer to know what flowers will hold up the best throughout all the dancing, chest-bumping, and after party dessert shoveling.
Wink, Smile, & Be Fleurty!
Fleurty Designer Series: W.ho Made It
At Fleurty we love to use unexpected containers for our flowers. We think it adds a element of surprise to your home decor. So naturally when we saw these fantastic jewelry stands by the design duo Wendy & Andrea Ho of W.ho Made It we dreamed up various ways how we could fashion flowers on them!
This is the perfect gift for the person who has SO many vases already, the jewelry stands act as a functional keepsake. 
This is the perfect gift for the person who has SO many vases already, the jewelry stands act as a functional keepsake.
Thank you to W.ho Made It for your collaboration with Fleurty and photographer Ken Phuong of Spot Nine Studio for another wonderful shoot!
Wink, Smile, and Be Fleurty!
Spruce Up Your Office Space! Green Thumb Not Required)
Just because you may have had trouble keeping plants alive in the past, does not mean you’re destined to a dull and dusty office. Success with office plants is all about finding the right match and if you are busy and forgetful, we recommend these three beauties that seem to enjoy a bit of abuse:1. Zamioculcus Zamiifolia: try saying that three times fast….or just do what normal people do and call it the “ZZ” or “Eternity plant.” This plant can take a great deal of abuse, requires virtually no light and can go long periods without water. It resembles a prehistoric palm with broad shiny green leaflets. Combined with the right container its dramatic architectural lines can add interest to any desktop or corner…it’s easy, eye-catching and definitely not your grandma’s spider plant.
2. Bromeliads: looking for a flower that doesn’t die? These funky epiphytes are probably as close as you can get. Sun loving members of the Pineapple family, these low maintenance Rosettes boast a variety of striking colors and flower shapes. They prefer direct sunlight but still perform fairly well under fluorescents. The best part is that they hold the water in the center of their leaves so you can see when they need to be refilled….no guess work takes low-maintenance to a new level.
2. Bromeliads: looking for a flower that doesn’t die? These funky epiphytes are probably as close as you can get. Sun loving members of the Pineapple family, these low maintenance Rosettes boast a variety of striking colors and flower shapes. They prefer direct sunlight but still perform fairly well under fluorescents. The best part is that they hold the water in the center of their leaves so you can see when they need to be refilled….no guess work takes low-maintenance to a new level.
3. Orchids: Many new orchid cultivars on the market are much hardier and cheaper than their predecessors and when combined with unique containers and accessories can transform any boring desktop into a dramatic “Orchidscape.” Their flowers, depending on the species, can last up to a month and with their affordability makes them easily replaceable allowing for everchanging year-round color and interest. Wink, Smile, & Be Fleurty!
Thursday, March 17, 2011
Love your Local
It was during my holiday shopping that I came across a huge red poster in the window of Builders Booksource. In large font it read,"Eat, Sleep, Read. Support independents in your community." I later found out that this poster is part of the IndieBound movement. It is an organization that educates the consumer on the importance of shopping locally. This is from their website.
Why shop Indie?
When you shop at an independently owned business, your entire community benefits:
The Economy
Spend $100 at a local and $68 of that stays in your community. Spend the same $100 at a national chain, and your community only sees $43.
Local businesses create higher-paying jobs for our neighbors.
More of your taxes are reinvested in your community--where they belong.
The Environment
Buying local means less packaging, less transportation, and a smaller carbon footprint.
Shopping in a local business district means less infrastructure, less maintenance, and more money to beautify your community.
Why shop Indie?
When you shop at an independently owned business, your entire community benefits:
The Economy
Spend $100 at a local and $68 of that stays in your community. Spend the same $100 at a national chain, and your community only sees $43.
Local businesses create higher-paying jobs for our neighbors.
More of your taxes are reinvested in your community--where they belong.
The Environment
Buying local means less packaging, less transportation, and a smaller carbon footprint.
Shopping in a local business district means less infrastructure, less maintenance, and more money to beautify your community.
The Community
Local retailers are your friends and neighbors—support them and they’ll support you.
Local businesses donate to charities at more than twice the rate of national chains.
More independents means more choice, more diversity, and a truly unique community.
Now is the time to stand up and join your fellow individuals in the IndieBound mission supporting local businesses and celebrating independents.
IndieBound supports Independent Business Alliances around the country.
Local retailers are your friends and neighbors—support them and they’ll support you.
Local businesses donate to charities at more than twice the rate of national chains.
More independents means more choice, more diversity, and a truly unique community.
Now is the time to stand up and join your fellow individuals in the IndieBound mission supporting local businesses and celebrating independents.
IndieBound supports Independent Business Alliances around the country.
A large portion of the flowers sold at Fleurty are grown locally from family owned farms. Some of the most beautiful two-toned tulips, gigantic oriental lilies, sweetest mini gerber daisies, and indigo blue delphinium are grown right here! We will continue to support these local farms and hope that by doing so, our customers support us and others in our community. To learn more about the Shop Local movement visit http://www.indiebound.org/
Wink, Smile, Be Fleurty!
Take the Guesswork out of a Wedding Flower Consultation
It's no secret that talking about wedding flowers can be confusing. Fleurty's here to help. We've identified your biggest floral concerns and offer the best floral design solutions.We came up with the following questions to help us create your signature style and preference:
1. What is your Wedding Color Scheme?
2. Bridal Dress Style and Color?
3. Bridesmaids' Dress Style and Color?
4. Groomsmen Attire and Color?
5. How would you describe your personal style? e.g. Traditional, Whimsicle, Feminine, or Chic and Sophisticated.
6. Are there any flowers or floral style that interests you?
7. Does your wedding have a theme?
Here's a list of things to bring with you to the Consultation:
1. Photo of your dress.
2. Wedding Invitation.
3. Color swatches of the Wedding attire.
4. Pictures of floral inspirations, seen in magazines or on the web.
5. Name, Address, and Contact Person for your Wedding Venue.
6. Number of guests, bridal party, and needed elements.
During the Wedding Flower Consultation we will be discussing your Floral Budget, Bouquets, Corsages, Boutonnieres, Ceremony, Reception, and any other floral creations that you'll need for the Wedding.
Call 650.965.2121 for a complimentary Wedding Flower Consultation, or send us an email info@fleurty.com.
Wink, Smile, and Be Fleurty!
http://www.fleurty.com/
Fleurty is Crafty!
At Fleurty Studio our designers work with fresh flowers, dried floral materials, wire, beads, ribbon, paint... almost anything goes! We did learn that jelly beans don't last in the cooler glued on to flowers (don't ask) and that gold spray painted pomelo's can look fantastic on display for weeks!
Here's a project to try at home that's easy and fun to make, Fleurty Forever Boutonnieres. Made with a strong magnet closure to keep secure throughout a night of dancing and then stuck on your magnet board long after! -Gather fun dried materials, use floral tape and wire to secure fragile pieces first.
-Assemble together the components, using floral adhesive, secure the little pieces and magnet backing to the boutonniere.
-Lastly, I leave them unfinished until I know exactly what the final color scheme will be. Then I coordinate a ribbon to hide the tape and give it a polished look.
I think it's fantastic when our customers want to incorporate fresh flowers to their own handmade gifts to give. One bride in particular, Vanessa, meticulously made fabric leaves from a Martha Stewart tutorial and mailed them to us to incorporate with the fresh flowers used for her wedding boutonnieres. They looked FANTASTIC!
Here's a link to that project and more from other crafty sites...
http://www.readymademag.com/ - Todd Oldham's wood "Vase-Lift" http://www.howaboutorange.blogspot.com/ - A Vase Cover tutorial.
DIY your heart away!
Fleurty Arrangements seen on Polyvore.com
Recently I found out about Polyvore and was immediately interested. I loved working with mixed media art ever since I was in high school. So I wanted to add some of Fleurty's designs to the website to see what the young artists on the site could create.
Here is one of the pieces by designer Marisolleke:
A day to relax in the park - by Marisolleke on Polyvore.com
I loved it so much I decided to create my own too!
The Sexy Planet - by fleurty on Polyvore.com
Wink, Smile, & Be Fleurty!
Here is one of the pieces by designer Marisolleke:
A day to relax in the park - by Marisolleke on Polyvore.com
I loved it so much I decided to create my own too!
The Sexy Planet - by fleurty on Polyvore.com
Wink, Smile, & Be Fleurty!
Flowers Shot and Brought to Life
When I found out that my dear friend Ken was now a photographer, I immediately thought about how I would love to have Fleurty's featured designs shot in a professional setting. Ken was (as always) enthusiastic about shooting a new medium and eagerly brought his equipment down to Mountain View for a photography session at Fleurty. 
I couldn't have been happier with the results! Please enjoy a few of the photos and pay close attention to the lighting of glass surfaces and water in the vase. The photos look effortless but took a lot of skill to produce. Thanks Ken Phuong and Spot Nine Studio!
Fleurty Bouquet of Love
Fleurty Asiance
Wink, Smile, & Be Fleurty!
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